Pink ribbon carries symbolic message – MyPlainview.com: Lifestyles

Pink ribbons come in all sizes and shades – from blush to hotpink. Regardless of the shade, the pink ribbon is recognizedthroughout the world as a symbol of breast cancer awareness.

Since its unofficial adoption more than 20 years ago, the emphasisremains on the simple twisted pink ribbon. Still, all things pinkhave come to symbolize the fight for a cure for breastcancer.

Along with the actual pink ribbon, the symbol has been produced onpins and necklaces with diamonds, crystals, pink enamel andplastic. Some are enhanced with angels, hearts and numeralssignifying years of survival. Several jewelry designers andmanufacturers such as Brighton release a commemorative pink ribboncharm bracelet each year, and a number of department stores usesimilar bracelets in their pink ribbon promotions.

From face cream to magnetic emblems for your car, the pink ribbonshows support for those with breast cancer, and many companies whouse the pink ribbon dedicate a portion of their sales to breastcancer research.

The origin of the pink ribbon goes back to 1982 when Nancy G.Brinker formed the Susan G. Komen Breast Cancer Foundation in honorof her sister and to fulfill her promise to her sister, Susan, todo her best to eradicate breast caner. The first Race for the Curefitness walk and fundraiser was held in 1983. Since that time, theRace for the Cure has become an international event, with more than1.6 million participants in more than 140 races.

At a 1990 Race for the Cure held in Washington, D.C., the KomenFoundation distributed pink visors to participants. The followingyear, at a walk in New York City, the organization handed out pinkribbons.

According to the Livestrong website, although its use has becomewidespread, the pink ribbon is not without controversy.

Also in the early 1990s, Charlotte Haley, who had a history ofbreast cancer in her family, wanted to publicize the fact that theNational Cancer Institute was spending only a small fraction of itsbudget on cancer prevention. Haley created peach ribbons that shedistributed in her hometown along with cards bearing informationabout the lack of funding for prevention.

For its 1992 Breast Cancer Awareness Month issue, “Self” magazinewanted to use its own ribbon that guest editor Evelyn Lauder, vicepresident of Estee Lauder, would give away at her company’scosmetic counters. The magazine initially tried to work with Haleyand use her peach ribbon, but an agreement could not be reached.Instead, the magazine chose a pink ribbon, and Estee Lauderdistributed the ribbons along with instructions for performing abreast self-exam at its counters, providing the pink ribbon withnational exposure.

Why pink? Boy babies traditionally are denoted by the color blueand girls, pink. And, while men do get breast cancer, the majorityof patients are women.

Pink ribbon carries symbolic message – MyPlainview.com: Lifestyles

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